Before you contact any local seo agency Melbourne there are few things that should be into your question bank. There are rarely a few people who don’t know about SEO and user experience. These both terms are so much relevant to our daily lives.
During your research, you may come across lots of obstacles such as pop-up video ads, difficulty to read the content fully, Ads cover the content, and keyword-stuffed content.
Most frustrating is, the slow loading time of the website. As a visitor, we would never want to stick to any website that takes longer than 5 seconds. These things that you come across while research, are website attributes that can piss off the visitor. Also, they are characteristics of poor SEO and poor user experience. Let’s see what the local seo Melbourne tells about it.
Starting with the User Experience
As the name says, “User experience” signifies emotions that a person experiences while using a particular website. The way that a person interacts and navigates a website is the part of user experience. Such user experience helps a person to dig into the information they are looking for in a way.
How does UX & SEO correlate?
A few years back, SEO revolves around the keyword-stuffed contents. The more number of keywords you could fit into a page, the more beneficial it will be. There was everything about keyword density and variation. Today, we understand the value of each & everything that we put into our website. Google changes the algorithm frequently and the search algorithm takes lots of time before displaying the results.
Google wants us to prepare the most informative and relevant stuff that can be useful by the readers or visitors. The ranking on Google becomes a fair game these days.
The more efforts you pour into strategy, the more output you will have. When visitors experience hassle with the website, they quit it and switch to the next one.
Understanding the value of user experience can uplift the ranking
- Speed up the load time
Visitors usually have less patience. If your website takes more than three seconds, they would prefer to jump to another website. A survey says that around 53% of consumers go back to the search bar after three seconds of loading time. It can be bad for UX & for SEO.
- Get an SSL certificate
A secure website is every visitor’s first choice. Convert your HTTP website into HTTPS with an SSL Certificate. Around 82% of people would not prefer to hit through the unsecured website.
- Mobile-friendly website
Experts say that around 30% of searches are made by mobile phones. Thus, it becomes the right place to promote business.
- Ensure clear headings
Readers always stick to attractive contents. They would never like to read a block of content. So ensure the headings on all the pages.
- No more pop-up Ads
Ads cover the content. You need to skip the popups and focus on creating eye-captive & readable contents.
With this much information, you could surely contact the local seo agency Melbourne for the smart strategy that works!